Last updated: June 4, 2026
This Privacy Policy describes how VALAER (the "Site", "we", "us" or "our") collects, uses and discloses your personal information when you visit, use our services or make a purchase on the Site, or otherwise communicate with us about the Site (collectively the "Services"). In this Privacy Policy, "you" and "your" means you as a user of the Services, whether you are a customer, website visitor or another individual whose information we have collected pursuant to this Privacy Policy.
Please read this Privacy Policy carefully. By using and accessing the Services, you agree to the collection, use and disclosure of your information as described in this Privacy Policy. If you do not agree to this Privacy Policy, do not use any of the Services and do not provide yourself access to them.
We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal or regulatory reasons. We will post the revised Privacy Policy on the Site, update the "Last updated" date and take any other steps required by applicable law.
To provide the Services, we collect personal information about you from various sources, as set out below. The information we collect and use varies depending on how you interact with us.
In addition to the specific purposes set out below, we may use information we collect about you to communicate with you, provide or improve the Services, comply with applicable legal obligations, enforce applicable terms of service and protect or defend the Services, our rights and the rights of our users or others.
The types of personal information we obtain about you depend on how you interact with our Site and use our Services. When we use the term "personal information", we refer to information that identifies you, relates to you, describes you or can be associated with you. The following sections describe the categories and specific types of personal information we collect.
Information you provide directly to us through our Services may include:
Contact information: including your name, address, phone number and email address.
Order information: including your name, billing address, shipping address, payment confirmation, email address and phone number.
Account information: including your username, password, security questions and other information used for account security.
Customer service information: including information you include in communications with us, for example when you send a message through the Services.
Some features of the Services require you to directly provide certain information about yourself. You may choose not to provide this information, but doing so may prevent you from using or accessing those features.
We may also automatically collect certain information about your interaction with the Services ("Usage Data"). For this we may use cookies, pixels and similar technologies ("Cookies"). Usage Data may include information about how you access and use our Site and your account, including device information, browser information, information about your network connection, your IP address and other information about your interaction with the Services.
Finally, we may obtain information about you from third parties, including from vendors and service providers who collect information on our behalf, such as:
Companies that support our Site and Services, such as Shopify/Shopline.
Our payment processors, who collect payment information (e.g., bank account, credit card or debit card information, billing address) to process your payment, fulfill your orders and provide you with the products or services you have requested, in order to perform our contract with you.
When you visit our Site, open or click on emails we send you, or interact with our Services or advertisements, we or third parties we work with may automatically collect certain information using online tracking technologies such as pixels, web beacons, software development kits (SDKs), third-party libraries and cookies.
Any information we obtain from third parties will be treated in accordance with this Privacy Policy. See also the section below, Third-Party Websites and Links.
Providing products and services: We use your personal information to provide you with the Services in order to perform our contract with you, including processing your payments, fulfilling your orders, sending you notifications related to your account, purchases, returns, exchanges or other transactions, creating, maintaining and otherwise managing your account, arranging shipping, facilitating returns and exchanges and other features and functionality related to your account. We may also improve your shopping experience by allowing Shopify/Shopline to link your account to other Shopify/Shopline services you may wish to use. In that case, the relevant platform will process your information as set out in its Privacy Policy and Consumer Privacy Policy.
Marketing and advertising: We may use your personal information for marketing and promotional purposes, such as sending marketing, advertising and promotional communications by email, SMS or post, and to show you advertisements for products or services. This may involve using your personal information to better tailor the Services and advertising on our Site and other websites.
Security and fraud prevention: We use your personal information to detect, investigate or take action against possible fraudulent, illegal or malicious activities. If you choose to use the Services and register an account, you are responsible for keeping your account information secure. We strongly recommend that you do not share your username, password or other access information with anyone else. If you believe your account has been misused, please contact us immediately.
Communication with you and service improvement: We use your personal information to provide you with customer service and to improve our Services. This is in our legitimate interest to respond to you, to provide you with effective services and to maintain our business relationship with you.
Like many websites, we use Cookies on our Site. For specific information about the Cookies we use in connection with operating our store with Shopify/Shopline, we refer to the official cookie policy of the relevant platform (for example, https://www.shopify.com/legal/cookies). We use Cookies to provide and improve our Site and our Services (including remembering your actions and preferences), to perform analytics and to better understand user interaction with the Services (in our legitimate interest to manage, improve and optimize the Services). We may also allow third parties and service providers to use Cookies on our Site to better tailor the services, products and advertising on our Site and other websites.
Most browsers automatically accept Cookies by default, but you can choose to set your browser to remove or reject Cookies via your browser settings. Please note that removing or blocking Cookies may negatively impact your user experience and may cause some of the Services, including certain features and general functionality, to work incorrectly or no longer be available. Additionally, blocking Cookies may not completely prevent how we share information with third parties, such as our advertising partners.
In certain circumstances, we may disclose your personal information to third parties for contract performance, legitimate purposes and other reasons subject to this Privacy Policy. Such circumstances may include:
With vendors or other third parties who perform services on our behalf (e.g., IT management, payment processing, data analytics, customer service, cloud storage, order fulfillment and shipping).
With business and marketing partners to provide services and advertise to you. Our business and marketing partners will use your information in accordance with their own privacy statements.
With your consent, when you instruct, request or otherwise give us permission to disclose certain information to third parties, such as to ship products to you or through your use of social media widgets or login integrations.
With our affiliates or otherwise within our corporate group, in our legitimate interest to run a successful business.
In connection with a business transaction such as a merger or bankruptcy, to comply with applicable legal obligations (including responding to subpoenas, search warrants and similar requests), to enforce applicable terms of service and to protect or defend the Services, our rights and the rights of our users or others.
We disclose the following categories of personal information and sensitive personal information about users for the purposes set out above in "How we collect and use your personal information" and "How we disclose personal information":
Identifiers: such as basic contact information and certain order and account information.
Commercial information: such as order information, shopping information and customer service information.
Internet or other similar network activity: such as Usage Data.
Geolocation data: such as locations determined by an IP address or other technical measures.
Categories of recipients: Vendors and third parties performing services on our behalf (such as internet service providers, payment processors, fulfillment partners, customer service partners and data analytics providers), business and marketing partners, affiliates.
We do not use or disclose sensitive personal information without your consent or to infer characteristics about you.
Our Site may contain links to websites or other online platforms operated by third parties. If you follow links to sites not controlled by us or affiliated with us, you should review their privacy and security policies and other terms and conditions. We do not guarantee and are not responsible for the privacy or security of such sites, including the accuracy, completeness or reliability of information on these sites. Information you provide on public or semi-public places, including information you share on third-party social media platforms, may also be visible to other users of the Services and/or users of those third-party platforms, without limitation as to its use by us or by any third party. Our inclusion of such links does not, by itself, constitute an endorsement of the content on such platforms or their owners or operators, except as stated in the Services.
The Services are not intended for use by children and we do not knowingly collect personal information from children. If you are a parent or guardian of a child who has provided us with his or her personal information, you may contact us using the contact details below to request that it be deleted.
As of the effective date of this Privacy Policy, we do not have actual knowledge that we "share" or "sell" (as those terms are defined in applicable law) personal information of individuals under 16 years of age.
Please note that no security measure is perfect or impenetrable, and we cannot guarantee "perfect security". Furthermore, information you send to us may not be secure in transit. We recommend that you do not use insecure channels to send sensitive or confidential information to us.
How long we retain your personal information depends on various factors, such as whether we need the information to maintain your account, to provide the Services, comply with legal obligations, resolve disputes or enforce other applicable contracts and policies.
Depending on where you live, you may have one or more of the rights set out below with respect to your personal information. However, these rights are not absolute, may apply only in certain circumstances and, in certain cases, we may decline your request as permitted by law.
Right of access / right to know: You may have the right to request access to personal information we hold about you, including details about how we use and share your information.
Right to deletion: You may have the right to request that we delete personal information we hold about you.
Right to correction: You may have the right to request that we correct inaccurate personal information we hold about you.
Right to portability: You may have the right to receive a copy of the personal information we hold about you and to request that we transfer it to a third party in certain circumstances and subject to certain exceptions.
Restriction of processing: You may have the right to ask us to stop or restrict the processing of personal information.
Withdrawal of consent: Where we rely on consent to process your personal information, you may have the right to withdraw this consent.
Appeal: You may have the right to appeal our decision if we refuse to process your request. You can do this by responding directly to our denial.
Managing communication preferences: We may send you promotional emails and you may opt out of these at any time by using the opt-out option displayed in our emails to you. If you opt out, we may still send you non‑promotional emails, such as emails about your account or orders you have placed.
You may exercise any of these rights where indicated on our Site or by contacting us using the contact details below.
We will not discriminate against you for exercising any of these rights. We may need to collect information from you to verify your identity, such as your email address or account information, before we can provide a substantive response to the request. In accordance with applicable law, you may designate an authorised agent to make requests on your behalf to exercise your rights. Before accepting such a request from an agent, we will require the agent to provide proof that you have authorised them to act on your behalf, and we may need to verify your identity directly with you. We will respond to your request in a timely manner as required under applicable law.
If you have complaints about how we process your personal information, please contact us using the contact details below. If you are not satisfied with our response to your complaint, depending on where you live, you may have the right to appeal our decision by contacting us using the contact details below, or lodge a complaint with your local privacy supervisory authority.
Please note that we may transfer, store and process your personal information outside the country in which you live. Your personal information may also be processed by personnel and external service providers and partners in those countries.
When we transfer your personal information outside Europe (the EEA), we rely on recognised transfer mechanisms such as the European Commission's Standard Contractual Clauses, or any equivalent contracts issued by the relevant competent authority of the UK, unless the data transfer is to a country that has been determined to provide an adequate level of protection.
If you have any questions about our privacy practices or this Privacy Policy, or if you wish to exercise your rights, please contact us by email at: support@valaertech.com
loading
